Food In Japan Essay - 771 Words

Executive Summary This report is a political, economic, social, technological, and environmental and legal–(PESTEL) report carried out to assess the viability of the opportunity market SAFOLS ready to eat tuna meals in Japan. The South Australian Fisherman’s Cooperative Limited (SAFCOL) is small medium sized enterprise (SME) in the seafood industry based in South Australia, Japan is an island nation comprised of four principle islands and number smaller ones, a distance of 2,400 kilometers from the East Asian coastline (Scholastic, 2016). The principle opportunity is the fact that Japanese companies who are looking for overseas suppliers to counter local competition (Austrade, 2016; Political Monitor, 2017) The country has a number of†¦show more content†¦The overall recommendation is that an entry plan be made to take advantage of this opportunity. Report Background This report is a political, economic, social, technological, and environmental and legal–PESTEL report carried out to assess the viability of the opportunity market SAFCOL’S ready to eat Tuna meals in Japan by The South Australian Fisherman’s Co-Operative Limited (SAFCOL). SAFCOL was begun in 1945 by South Australian Fishermen endeavouring to sell their catch (SAFCOL, 2016). SAFCOL produces, distributes, imports, canned seafood and pet food products, include tuna, salmon, mussels and sardines and has about 80 employees (Bloomberg, 2017). SAFCOL, markets its products throughout Australia in supermarkets and speciality stores, it has broadened its product range to include ready to seafood meals (SAFCOL, 2016; Bloomberg, 2017). SAFCOL supplies a wider market than other Australian seafood including: Australia, New Zealand, the Middle East, Slovenia, Chile, Hong Kong, China, Thailand, Malaysia, Greece, Canada and the USA (SAFCOL, 2016). SAFCOL is looking to broaden it s export base even further by exporting to Japan an island nation located in East Asia with a population of 128 million people (Griffin Pustay, 2015, p. 61). Japan consists of four principle islands, in addition to number minor ones, approximately 1,500 miles (2,400 kilometers) from the East Asia coast (Scholastic, 2016). The principleShow MoreRelatedDiscuss the Similarities and Differences Between Any Two Societies. in Your Answer, Make Reference to the Role of Cultures, Norms, Values and Inequality in Social Organization.1201 Words   |  5 Pagessocial organization. There are many similarities and differences between the cultures of Japan and Britain, this essay will look at some of these including religion, education, norms, values and inequalities in their social organizations. According to Google’s public data there are 127, 817, 277 people living in Japan compared to 62, 641, 000 living in Britain. 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